01Street

Street is the Canvas.

Brand Overview

01Street (Zero One Street) translates graffiti spirit and street art into fashion, honoring the walls, shutters, and concrete canvases where expression begins.

Tagline: "Street is the Canvas." Positioning: HEDURO's graffiti-fueled street hardcore line Keywords: Graffiti / Freedom / Underground / Rebellion / Raw / Expression Graphic Elements: Spray paint drips, tagging strokes, hand-drawn logos, high-contrast black & white with neon hits

Identity Blueprint

Visual Language

Layered spray gradients, paint-drip textures, hand-tagged logos, and concrete-wash fabrics build a raw yet controlled palette.

Core Personas

Street Artist: graffiti writers, dancers, and hip-hop creatives chasing their signature tag. Urban Fashion Fan: night-city riders living in bold graphics, snapbacks, and accessories. Culture Collector: curators who wear street art collaborations as limited editions.

Audience Needs

Freedom, individuality, urban emotion, and artistic self-expression power every release and keep drops rooted in the street.

Key Differentiators

  • Graffiti-tagged "01" marks anchor modular caps and apparel capsules.
  • Artist residency drops connect murals, live painting, and limited headwear runs.
  • Raw materials and neon accents make 01Street HEDURO’s start point for underground voices.