Incubating Brands

Current cohort shaping the future of headwear

Cohort overview

Meet the Cohort

Each label in our incubator is hand-picked for a distinctive voice, a disciplined design practice, and the ambition to scale globally without compromising craft. Below you will find the brands currently developing collections with HEDURO across sampling, production, and market launch.

  • Limited-run capsules supported by dedicated production managers and material specialists.
  • Collaborative marketing roadmaps and shared storytelling across languages and regions.
  • Access to community feedback, pilot stockists, and data to inform each successive drop.
8-BIT headwear

8-BIT

8-BIT is a retro game-inspired headwear brand that blends pixel art humor with everyday caps, channeling 1980s-90s console nostalgia into modern streetwear.

  • Core audience: 20s-30s players tuned into retro culture and casual streetwear.
  • Pixel hearts, joysticks, and INSERT COIN graphics keep the line witty and unisex.
  • Gaming's global fandom gives 8-BIT room to expand worldwide.
Focus: Retro game-inspired headwear Region: Seoul-based with global reach Key Product: Pixel art snapback
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01street headwear

01Street

01Street pours graffiti grit into headwear, turning concrete walls, shutters, and start-point courage into wearable statements.

  • Spray-textured panels and hand-tagged graphics keep each piece raw and unmistakable.
  • Capsules co-created with street artists, dancers, and underground crews.
  • HEDURO’s artist-first lane for rebellious, high-voltage street expression.
Focus: Graffiti-driven street headwear Region: Seoul & Ho Chi Minh City Key Product: Spray-finished snapback
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studio MOBY headwear

Studio Moby

Studio Moby delivers calm yet bold headwear, distilling ocean horizons and whale silhouettes into minimal statements.

  • Minimal embroidery, whale-tail lines, and wave curves define each drop.
  • Calm, ocean-inspired palette in blue, white, and grey keeps silhouettes serene.
  • HEDURO’s emotive minimal lane for quiet individuality and refined mood.
Focus: Minimal ocean-inspired headwear Region: Paris & Busan Key Product: Whale-tail minimal cap
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Sapiens headwear

Sapiens

Sapiens is an intellectual headwear brand fusing humanity's stories with refined aesthetics for culture-seeking collectors.

  • Core audience: history nerds, museum regulars, and educated minimalists craving intellectual depth.
  • Graphic system leans on era stamps, cartographic lines, and serif inscriptions drawn from global archives.
  • Cultural collaborations and annotated packaging turn each release into a wearable artifact.
Focus: Cultural heritage storytelling headwear Region: Global research collective Key Product: Year-stamped heritage cap
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Wildern headwear

Wildern

Wildern channels the instinct to step off-grid—merging survival-ready function with weathered craft for a modern urban-outdoor life.

  • Core audience: explorers, hunters-anglers, and urban outdoorists seeking nature’s freedom.
  • Earth-dyed canvases, waxed cotton, and cordura pair with compass marks and hand-script logos.
  • Signal orange hits and utility hardware keep Wildern ready for trail, river, or city grid.
Focus: Urban outdoor instinct headwear Region: Seoul & Pacific Northwest Key Product: Waxed trail cap
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Caffeine Club headwear

Caffeine Club

Caffeine Club is the creative workwear headwear line for night-shift makers, marrying café ritual, neon glow, and practical focus.

  • Core audience: creators, student workers, and indie nomads fuelled by espresso and deadlines.
  • Espresso browns, midnight navies, and neon accents echo coffee bars, studios, and screenlight.
  • Utility pockets, reflective trims, and swap-ready sweatbands suit marathon sessions.
Focus: Creative night-work headwear Region: Seoul & global café circuits Key Product: Espresso denim focus cap
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QuantaCaps headwear

QuantaCaps

QuantaCaps translates quantum mechanics and mathematical language into street-ready headwear, rendering equations, waveforms, and particle flows as precise minimal silhouettes.

  • Core audience: STEM minds, conceptual designers, and tech minimalists who treat knowledge as style.
  • Signature graphics map Schrödinger waves, lattice grids, and vector fields across structured caps.
  • Luminous quantum accents and disciplined palettes communicate intellect with restraint.
Focus: Quantum logic-inspired headwear Region: Seoul & San Francisco Key Product: Equation-grid five-panel
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Studio collaboration

Looking Ahead

New cohort partners will be announced seasonally as prototypes graduate to production. If you would like to explore collaborations with any of the brands above, reach out to the HEDURO team — we will connect you with the right creative directors and share upcoming release calendars.

Contact HEDURO