Studio Moby

Calm but Bold.

Brand Overview

Studio Moby is an emotive minimal headwear label inspired by the ocean and whales. Each silhouette carries quiet strength, channeling the presence of a whale gliding beneath calm horizons.

Tagline: "Calm but Bold." Positioning: HEDURO's serene minimal line Keywords: Minimal / Calm / Ocean / Whale / Freedom / Serenity Graphic Elements: Whale silhouettes, wave curves, horizon lines, ultra-clean embroidery

Identity Blueprint

Visual Language

Blue, white, and grey tones pair with whale-tail lines, wave arcs, and horizon bars—delivering minimal forms with depth.

Core Personas

Minimalist Worker: loyal to clean brands with quiet signatures. Creative Thinker: designers and musicians seeking emotional balance. Lifestyle Enthusiast: urban dwellers chasing nature, stillness, and refined accents.

Audience Needs

Quiet individuality, calm emotive detail, and freedom from noise define every release and keep Studio Moby grounded in the sea.

Key Differentiators

  • Minimal whale-tail emblem anchors adjustable caps and soft bucket silhouettes.
  • Ocean-inspired tonal palettes and subtle gradients craft a calm yet powerful mood.
  • Artist-led studio sessions deliver serene collaborations across art, music, and design.
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